Why advertise to EMERGING AND NICHE markets?
Minority populations are growing fast.
TCB Marketing is the strategic hub for connecting your business, agency or organization to Minnesota’s multicultural and niche markets.
TCB Marketing provides direct access to over 45 diverse communities and niche markets located in the Twin Cities.
We help clients identify target markets and develop marketing strategies that effectively reach those key groups. In addition, we provide creative and production services.
By using our strategic alliances, our clients can purchase media at the same cost as they would if they were working directly with the media outlet; saving our clients time without any increase in cost. We do not add commission.
TCB Marketing has assisted over 6,000 clients develop media strategies to reach niche markets. We understand emerging and niche market populations and apply our knowledge and expertise to develop effective media strategies and campaigns for our clients.
According to a 2013 U.S. Census Bureau report, there are over 700,000 people from diverse communities living in Minnesota. Although this is a large number, this figure is thought to be significantly low as it does not include any undocumented, illegal or unreported immigrants.
From 2000 to 2005, 68,929 immigrants moved to Minnesota. More immigrants arrived in Minnesota in 2005 than in any of the previous 25 years, according to the U.S. Department of Homeland Security.
Minnesota’s non-white and Latino populations are projected to grow substantially faster than the white population. Between 2005 and 2010 showed a state population gain of 225,000 – 38% of the total gain was among the non-white and Latino population according to the Minnesota State Demographers.
The Minnesota Department of Education reports that 38.3% of students enrolled in the Twin Cities metro area school districts during the 2010-2011 calendar year were from emerging market groups, totaling more than 163,000 students. That is up from 46,000 students comprising 14.7% of enrollment in the 1988-1989 school year.
Niche markets served through TCB Marketing
- Affluent Men
- American Indian
- African American
- African Immigrant
- Russian Speaking
- Suburban Moms
- Women In The Twin Cities
- Advertising Review
- African News Journal
- Downtown Voice
- El Directorio
- Hmong Times
- Insight News
- KFAI Radio
- La Prensa / Vida Y Sabor
- La Voz Latina
- Minnesota Spokesman Recorder
- Our Home Is Minnesota
- Russian Language Directory
- South St. Paul Voice
- St. Paul Voice
- Tee Times Magazine
- The Circle
- Women’s Press